UCA PRSSA Volunteers at Brand Camp

UCA PRSSA Treasurer Ashlee Tapia and her group of middle schoolers create a campaign for a new UCA-inspired coffee.

What’s better than spending a week of your summer learning how to brand? UCA PRSSA students Jennifer Buckley and Ashlee Tapia helped Eric Rob & Isaac Advertising and the University of Central Arkansas’ University Relations & Creative Services Department make Brand Camp an opportunity for middle schoolers to learn the essentials of branding. Their mission: to create a campaign for a new UCA-inspired coffee for Blue Sail Coffee!  Students had the opportunity to work with industry experts to develop a new coffee flavor, design packaging, write and shoot their own TV commercial and get hands-on experience with brand development. The camp ended with a presentation day, during which the student teams presented their campaigns to real clients.

Click HERE to see more photos from Brand Camp.

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